October 2nd, 2007
Should children be recruited as eco-warriors?
Sunday’s WSJ featured an article about environmental groups targeting children to spread the word about reducing energy consumption. Kids pressure their parents to make changes at home — often very good changes (solar panels for the roof; cleaning the coils on the back of the fridge to make it more efficient).
The article references the movie “An Arctic Tale” as an example of this trend — it’s educational, but also propagandistic. There’s that kid at the end of the movie who tells young viewers: “If your mom and dad buy a hybrid car, you’ll make it easier for polar bears to get around.”
Obviously I love that children are being educated about how they can make a positive impact on the environment…and it’s great that they’re spurring their families to become more responsible. But on the other hand, I was struck by the story of a first-grader who’s terrified of the dark but feels he has to sacrifice his night light, and wondered…are we giving these kids too much anxiety, or a one-sided understanding of the issues? Are they being used in a way that’s sometimes unfair?
What do you think? We’d like to hear.





